Cannon follows a disciplined approach to investment selection and portfolio-company management.
Adolescent to Elite
We specialize in turning adolescent companies into elite organizations by helping build process and infrastructure to foster sustainable growth.
We routinely link best practices from turnarounds and startups, which we apply to established and pre-profit companies. We strive to help management teams take advantage of changing system dynamics within markets to establish competitive advantages.
Our in-house research department helps identify and evaluate attractive business models and markets. Our proprietary work supports portfolio company management teams for strategic planning and plays a critical role in new-investment evaluation.
We are not board-level-only investors, rather we focus on working in conjunction with management to drive value via long-term strategic improvements.
While we leverage our operating experience to help management teams navigate challenges, we do not want to operate our portfolio companies. We believe in helping management be successful; as such, we practice a proprietary onboarding process for new investments, and where appropriate, building out management teams.
Management is the key to a company’s success, and we strive to support our teams in a tailored manner depending on each company’s life cycle and situation.